17
Aug
10

Brand X on Road Rage

Michael Shen, who runs the L.A. Can’t Drive blog, wrote a piece for Brand X on sites like Zapatag.com:

Ranting on the internet is as common as ice in a freezer, but the possibility of diverting one’s anger away from the driver’s seat and toward the webisphere is an intriguing concept and one that could actually reap tangible results in the real world. Intuitively, this might make sense to a lot of people. But is there data to support it?

I concede that Zapatag.com probably won’t make roads safer… but it still feels good to report bad drivers.

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